Tapping into what it sees as "a new niche" in the residential market,  SMDC is adding into its portfolio, a new brand of housing units under the brand name My Place worth P1.1 million and below.  SMDC "My Place" - South Triangle, its pilot project, is a 25-storey condominium that offers the lowest unit price.  It will have about 2,000 bare units averaging 20 square meters each.

SMDC aims to make luxury homes even more affordable in the My Place project with new style, design and engineering. This project is SMDC's move towards alleviating the housing demand in the Philippines.

Target buyers are upward mobile young urban professionals (or yuppies) looking for a place to live and to own within the busy active streets of Metro Manila, more specifically Barangay South Triangle, the heart of the entertainment hub of the Philippines. South Triangle is the home base of the two biggest networks ABS-CBN and GMA7.

The project aims to attract the call center agents /  business process outsourcing employees and young adults who want to be independent from their parents and investors interested in leasing the units to offer dormitory-type accommodations to students.  SMDC "MY PLACE" - South Triangle  is perfect for today's young and independent adults who are at the early stages of a successful career and who would want a place to call their own, either for themselves alone or for their start-up families.